About togethergtm

More trust, more reach, lower acquisition cost.

What we do

togethergtm connects companies that sell to the same people but do not compete, so they can run campaigns together — cutting what it costs to reach a customer without cutting the reach itself.

A webinar with a partner is two audiences and one bill. A joint report carries two names and twice the trust. That is the whole idea, and most of the work is simply finding the right company to do it with.

Why now

Attention has got harder to buy. A market flooded with generated content has made the cheap channels cheaper to use and worth less to use, and the budget is moving back toward the things that still work — rooms with people in them, and recommendations from someone the buyer already believes.

That kind of marketing is expensive to do alone. With a partner you borrow each other’s credibility, reach each other’s audience, and split the cost. More trust, more reach, lower acquisition cost.

How we work

We research your market and tell you which kinds of company already reach the people you are trying to meet, what you could credibly do together, and who in particular is worth approaching.

Introductions are made by hand, one at a time. There is no matching algorithm firing emails at strangers. A person reads your map, a person decides who to introduce you to, and a person makes the introduction. That is slower than the alternative and it is the reason the introductions are worth taking.

We will also tell you when we find nothing. An empty result is a finding about your market, not a failed run, and a map that always returns five partners is not a map.

Who it is for

Founders and growth leads at business-to-business companies with customers already — people who need more reach this quarter and do not have the budget to buy it outright.

We do not decide who fits by asking you to read a checklist. The network is curated by hand; working out whether a company belongs in it is our job, not yours. Tell us what you sell and who you sell it to, and we will tell you what we find.

Who we are

togethergtm is run by Sunir Shah and Steven Larsen, and is a service of Huck AI Consulting (Bibdex Inc.), in Toronto.

Talk to us

The fastest way in is to ask for your market map. If you would rather just ask a question first, contact us — a person reads it.