Resources
Tactics, case studies, and data for B2B companies growing through partnerships.
We analyzed 200+ B2B SaaS partnership programs to understand what separates the ones that generate pipeline from the ones that generate slide decks. The patterns…
Most partner managers have a mental list of 10–20 partners they could call tomorrow to ask for a warm introduction. Almost none of them do…
Most B2B partnerships fail not because the companies are a bad fit — but because both sides showed up expecting different things. One side wants…
Today we launched togethergtm.com — a network that connects B2B SaaS companies targeting the same customers so they can run co-marketing campaigns together. The first…